In e-commerce, success cannot be achieved without a robust presence on the internet; for this reason, if an entrepreneur wishes to have an ideal setup for his store in terms of attracting organic traffic to it, then he would certainly require search engine optimization, or SEO. However, for store owners who own Shopify stores, SEO is a far cry from an option, as it is rather a necessity-it combines several tactics devised to enhance the site’s ranking in the search engines such that organic traffic flows into the store. 

Unlike paid advertisements, which are costly and can only be used for a short period, SEO is a long-term investment that helps businesses achieve a sustainable presence online. When correctly done, SEO ensures that potential customers will easily find your products and services when searching for the keywords, thus increasing traffic and sales.

According to statistics, the success of an e-commerce site largely depends on the SEO factor. Latest studies show that organic search constitutes more than 50% of all website traffic, and other channels such as social media and paid advertising have a far cry distance from the same. Further, it has been determined that approximately 70% of the consumers believe that they like to click on organic search results because of the authenticity attached with higher rankings of the search. 

Conversion rates for organic traffic are significantly higher compared to paid channels as the users of search engines are rather more active and more likely to make a sale. Research studies have reflected that any organization, whether small or large, could easily achieve up to 14 times the return from any form of SEO with optimized strategies as compared to any form of traditional or regular marketing.